We Decode.
So you can decide.
Arthlytic exists because India deserves better. Better than tipsters dressed up as analysts. Better than influencers selling supplements. Better than advice imported from countries that don't share our genes, our food, or our wallets. We translate world-class research into action steps for Indian lives.
How Arthlytic
started.
It started with a notebook. Two columns. One labeled "things the finfluencers were wrong about," the other labeled "things the fitness gurus were wrong about." Both filled up alarmingly fast.
By 2025, India had a content problem dressed up as a content boom. Every reel was a hot tip. Every six-pack was selling a supplement. Every backtest was cherry-picked. The Indian retail trader was being sold dreams. The Indian gym-goer was being sold confusion. And everyone — everyone — was being sold something.
We wanted to build the opposite. A brand that respects intelligence. That cites studies before opinions. That treats Indian bodies and Indian markets as worthy of their own research, not footnotes to Western templates.
Arthlytic launched in 2026 with two verticals — Wealth and Wellness — because money and body are the two things that compound. Get them right, and a lot else falls into place. Get them wrong, and the most expensive supplement or hottest stock tip won't save you.
We are small, deliberate, and stubbornly evidence-first. We grow by being right, not by being loud. And every Sunday, we send one email — a snapshot of both worlds, decoded for the week ahead.
Three pillars.
Built to last.
Decode
Translate complex research — financial and biomedical — into clear, actionable insight for the Indian context.
Distribute
Publish freely on YouTube, newsletter, and articles. Knowledge gated by paywalls helps no one.
Deliver
Build premium products — indicators, coaching, courses, supplements — that turn knowledge into outcomes.
What we will
and will not do.
Cite, don't claim
Every health claim has a study link. Every market claim has a data trail. If we can't show our work, we don't publish.
Refuse paid promotions
We don't accept money to recommend supplements, brokers, or strategies. Our integrity is our product.
Indian-first, not Indian-only
We start with the Indian reader's context — but we read global research, in English and beyond.
Slow over viral
We'd rather be useful to 1,000 readers than viral to a million. Reach is a vanity metric.
Disclose, always
Affiliate links, sponsorships, conflicts of interest — disclosed upfront, every single time.
Update when wrong
Research evolves. We do too. When we're wrong, we say so publicly and update the work.
Founder
Strategy & Editorial
Head of Markets
Hiring · 2026
Head of Wellness
Hiring · 2026
As seen in.
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